46 SECONDS AT THE TABLE
A bakery owner is considering a $30 minimum for delivery. June sees a bigger basket. Mara wants to know what happens if the regulars leave.
An authored example using the website’s animation and voices. Fictional business, fictional guests, real arithmetic.
WHAT THE OWNER TAKES AWAY
Four orders total $115. At 60% product margin, with a fixed $48 driver cost, $21 is left after delivery.
The missing fact is what the two smaller-order customers would do. Pickup keeps the sale. Losing the customer doesn’t.
Conditional cases, not forecasts. The $48 route still runs in each case. Other fixed costs are excluded.
MaraI'd keep smaller orders on the route. Last Saturday left twenty-one dollars after paying the driver.
JuneWouldn't a thirty-dollar minimum make that same trip pay better?
MaraIf both smaller orders rise to thirty, you gain ten dollars and eighty cents. If both customers leave, Saturday loses four dollars and twenty cents.
JuneSo we could lose the regulars and pay for the privilege.
RemyAsk those two what they'd actually do: add something, collect, or stop ordering. Their answer matters more than a bigger minimum.
MaraAnd ask before changing the rule. Tell them it's hypothetical, so nobody thinks their next order has been cancelled.
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